We stopped by the fabulous W Hotel this morning for an early morning coffee and to check out our new Violet Darkling display, which now includes bejewelled Tarsiers and Fossa rings. This magnificent glass building is situated in the buzzing West End and is one of London's most glamorous destinations for parties and film premiers. Violet Darkling has been stocked exclusively in the W Hotel's "The Store" on the first floor since July, amongst other carefully selected luxury brands from My Flash Trash. We are extremely proud to be a part of one of the most globally luxurious hotels in the world and think our jewellery is complimented by the unique, edgy decoration such as the padded leather interior of the store and the clusters of disco balls that multiply over the hotel's ceilings, illuminating the walls. We managed to catch up with store owner Leon Jenkins who said that Violet Darkling was his favourite brand because, "It's unique and unlike anything else out there right now".